The heroes of this campaign are young, everyday people who seek for some thrill in their lives. Social media, online gaming, video streaming and online dating, are part of their lives. While working in a cold city with short day time, the options for activities out the comfort zone of their flats are very limited. The recent pandemic made people even more technology-dependent, leading to greater social isolation.

The three illustrations of this campaign present the great environment that Athens provides to people that want to experience a real life, despite their digital habits. People in Athens can enjoy the sunshine for 250 days a year, hundreds of bars and plenty of options for nightlife. At the same time, 60 kilometres of coastline provide a great variety of water sport activities. Therefore, the pictures communicate a warm feeling to the viewers, calling them to set free form their extreme technological dependence and experience the thrill of real life.